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Is Your Company Too Small to Warrant a Custom Logo Design?

April 17, 2015

Zenza LogoIf you’re considering having a professional logo designed for your business, but thought that you may be too small to need one, you may be doing your company a disservice. A logo is one of the most important branding elements you can have when it when marketing your business and is the key to getting your business noticed.

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5 Unique Ways to Boost Your Marketing Creativity

Marketing a Pastry Shop ImageWhat makes a great marketing campaign? Relying on the tried-and-true strategies help, but things like developing a compelling offer and sharing it with your target audience are fundamentals – every marketer worth his or her salt knows them. If you really want to set yourself apart with direct-mail campaigns that earn outstanding response rates and digital marketing campaigns that go viral, you need to be creative.

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27 Million Drivers Trust MapQuest; Is Your Business Listed?

MapQuest Business Listing ImageResearching your company’s web presence starts with reviewing your Google, Bing and Yahoo! profiles – that’s sound business practice. It’s also only half the job. Many small businesses error by halting their web presence efforts after they have reviewed the information on each of the search engines. While it’s true search engines draw the most views, they are not the exclusive providers of information on the web. Far from it, in fact. There are plenty of other information sources a business must consider, and this article will focus on one of those sources – MapQuest.

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8 Things Most Businesses Forget When Launching a Website

April 8, 2015

Website Design ElementsBuilding and launching your website can be a daunting task. Typically, there’s a never-ending checklist requiring you to pull together, copy, images, hosting plans, domain names, etc. that sometimes small things fall through the cracks.

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Gallery Owner Closes Business, But Leaves a Legacy

Betty-Straube-owner-Straube-GalleryBetty Straube always had an entrepreneurial side, but it wasn’t until her husband, Bob, passed away in 2006 that she considered running her own business. After offering to work as a volunteer at a local gallery for a few days, the gallery’s owner asked Betty if she would be interested in buying the business. Betty said “yes”, which launched her 8-year journey as a small business owner.

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5 Ways to Effectively Measure a Paid Search Campaign

Paid Search MarketingWhen running an advertising campaign, whether it be online or offline, it’s important to understand what works and what doesn’t. One of the main advantages of online marketing is the availability of data to help you determine a campaign’s success. But take heed…this can sometimes lead to information overload! 

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The Art of Balancing Two Types of Customers

Mother and Child GymnastSmall businesses come in all shapes and sizes, as do their customers.  And most small business owners know that marketing to these customers is vital to their long term success.  Now, what if your customer comes in two different sizes?  For 360 Gymnastics, in Shirley, Massachusetts, their clients come in very “small” sizes, ranging from pre-school to teenagers, starting out right under the height of a balance beam.   

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Get Found Locally by Listing Your Business on Superpages

Superpages.com Business ListingWhen many businesses seek to upgrade their online directory listings, they focus on Google, Bing and Yahoo!. It’s understandable, these three search engine listings certainly account for the majority of all search traffic. However, they are not the only online directories potential customers use. Companies who focus on the big three and ignore other online directories stand to lose the business those directories would create unless they update their pages proactively.

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The World’s Most Expensive Logo Designs: Behind the Scenes

March 26, 2015

bp logoWhat’s in a logo? It’s a simple question without a simple answer. The success of a logo varies wildly, as does the price companies pay for its creation. Some well-known logos were created for meager amounts such as the Nike Swoosh, created for a mere $35 in 1971. Other companies however have spent far more to create their logos. Consider the following:

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The Power of Community

Ty and Lynne McDaniel Owners of An Orange MoonThe term “community activist” has taken on negative connotations thanks to the last few election cycles. It has been derided as a fake job and something to land on if you can’t describe what someone does for a living.

Yet for many small business owners, being a community activist is an unwritten part of the job description.  

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