With the goal of driving awareness and reservations for their vacation getaway, Harpole’s Heartland Lodge worked with Deluxe to launch a successful Social Sweepstakes on Facebook. Promoted as “The Ultimate Romantic Getaway”, fans entered for the chance to win a three-night, two-day package in one of Harpole’s lodge suites.
Today, we’re excited to announce we are giving one lucky business a chance to win a complete marketing makeover, worth $4600. If your business could use a new website, a fresh logo or just a more professional look online, you’ll want to enter the Sizzlin’ Summer Marketing Makeover Sweepstakes.
Now that Internet search is the primary tool for finding businesses, listing your business on every popular online directory – like Yelp, Google and Bing – is a must. While getting your website found online is vital, it’s equally important to provide search engines with quality data, which means your business listing needs to be consistent, accurate and complete.
- Ensure consistency across popular directories like Yelp and Superpages
- Claim and optimize your business listings for search engines like Google and Bing
- Use our online visibility tool and see a real life example
In addition to understanding the local search ecosystem, you’ll also discover what it means to have a complete online presence for your business. Register now to hear “Get Found Faster with Online Directories.”
In today’s market, keeping loyal customers is a key to long-term success. While most restaurants appreciate their “regulars”, they also have to go out and find new customers in order to keep the business profitable and growing.
More and more of tomorrow’s regulars are finding your restaurant today through digital search. That means it’s up to your website to meet their needs digitally and offer them the information they want to whet their appetite, driving them in for what will hopefully be the first of many regular visits.
In today’s digital business climate, the traditional check is still in use. Research shows that businesses issued more than 13.1 billion paper checks in a given year. This popularity can be attributed, in part, to the fact that checks still provide critical capabilities that many online payment systems can’t offer. However, conventional checks are not without their drawbacks, and the demand for a payment system that combines the qualities of a traditional check with the convenience of an online payment system has created a new form of checking perfect for today’s digital business climate – Deluxe eChecks.
Online directories come in many varieties, including those dedicated to reviews (Yelp), maps (MapQuest) and general business information (Whitepages). Enter Citysearch, a directory focused on delivering hyper-local listings for its users.
This focus on local search is perfect for small businesses trying to reach customers in their own neighborhood instead of those around the country or even the world. But if you want to optimize everything Citysearch has to offer, you need to make sure your Citysearch business listing is up to the task.
“SEM is Paid Search like Google PPC campaigns. SEO is optimizing your site for Organic Search”
The truth is these statements are too simplistic & outdated to be 100% true in either case. To the core of the acronym, SEM means Search Engine Marketing, which encompasses ALL things having to do with search providers such as Google, Bing, Yahoo, etc. SEO means Search Engine Optimization, which – until recently – was primarily focused on optimizing a company’s website so that it performed well (aka ranked at the top of the list) for organic searches.
When you think of Whitepages, you probably still think of the mammoth phone book that once doubled as a booster seat, paperweight and the canvas for some of your most amazing artistic creations. It was very useful in its previous form.
Now, like everything else, Whitepages has gone digital and yesteryear’s phone book is now today’s online directory. You might miss your old doodle pad, but the benefits of this new directory are 100 percent worth it.
Listing your business on Whitepages gains you exposure to 55 million people shopping and searching across the Internet every month for the information and services they need. In addition to this added exposure, listing your business with Whitepages also offers premium text messaging services that support your mobile marketing efforts. More than 15 million businesses have already capitalized on their Whitepages listing—will you join them?