Are you not getting the results you want from your website? Or does your website just feel outdated? If these are the reasons you want to redesign, stop! Consider the learn à build à measure approach before starting a redesign. Here’s why:
- It will save you time. If you have ever experienced a website redesign, it’s a lot of work! Consider incrementally updating your website. This will produce quicker learnings without waiting weeks or even months building something from scratch.
- It will save you money. Redesigns can be spendy. You may need new graphics or imagery, new technology or even a new logo. These things may be outside your expertise and require you to pay for skilled help.
By following the next 3 steps, you should be able to drill into your website pain points and potentially avoid a total redesign.