10 Postcard Marketing Tips for Valentine’s Day

February 9, 2016

Direct-mail postcard marketing can be a powerful way to promote your Valentine’s Day sales. Not all postcard marketing campaigns are created equal, however, and it’s important to follow best practices to minimize risk and maximize return on investment. To that end, the following lists ten postcard marketing tips for Valentine’s Day.

1. Valentine’s Day promotions aren’t limited to specific industries

You don’t have to sell romantic gifts, chocolates, or flowers to take advantage of Valentine’s Day as a marketing opportunity. All you have to do is develop a postcard campaign that “shows some love” for your customers. Just about any business can come up with a special coupon or other sale!

2. Develop a time-limited offer

Create a compelling offer your customers will be interested in, and then set a hard deadline to motivate quick sales. Make sure your offer and deadline are clearly communicated in your copy, and even repeated in your call to action.

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Missed the W2 or 1099 Deadline or Need to File a Correction? eFile by Deluxe is Here for You!

eFile by Deluxe

As a small business owner with endless responsibilities the added pressure of multiple tax filings can be daunting. Although filing deadlines extend through the end of April (see ACA extensions below), the date for delivering W2s and 1099s to your recipients passed last week. Don’t worry! We can help.

eFile by Deluxe helps small businesses complete and file their business tax forms quickly and accurately. Our online tax solution offers many benefits, including:

  1. Elimination of paper forms and tax software. File quickly and easily through our online portal.
  2. A QuickBooks plug-in that allows you to easily and seamlessly submit your data from Quickbooks or Xero.
  3. Credit card checkout.
  4. Store recipient data from year to year to reuse as needed.
  5. Print PDF copies whenever you need them –we store filings for up to four years.
  6. File form corrections, regardless of where you e-filed the originals.
  7. Encryption of data and mailing of recipient copies from our SOC-2 certified facility

Even if you have already met the key deadlines, there are still more looming.  The IRS recently extended the due dates for 2015 reporting under the Affordable Care Act (ACA).

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5 Tools That Will Save Precious Marketing Dollars in 2016

February 1, 2016

Want to do more with your marketing without increasing your investment? The following five tools will help you save precious marketing dollars in 2016.

1. Peek

Wouldn’t it be great if you could get live user feedback on your website? And wouldn’t it be even better if you could get it for free? Peek lets you watch a five-minute video of a user interacting with your website. Gain insight into how easy it is to navigate your site, what users like about it and what they don’t. Peek has paid plans, but you can get up to three usability video tests per month for free.

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Be #PrivacyAware on Data Privacy Day!

by Linnea Solem
Linnea Solem

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January 28th is international Data Privacy Day. With a theme of Respecting Privacy, Safeguarding Data, and Enabling Trust, each year hundreds of organizations come together to drive awareness and education on key data protection concepts targeted to help employees, individuals and businesses. Educational tools are made available through the www.StaySafeOnline.org/DPD website to help people and businesses stay safe online.

Data protection is not just a topic for big brands in corporate America, but is an important topic for businesses of all sizes. Consumers make buying decisions based on privacy and security – and in reaction to media events. External threats and fraudsters attempt to exploit small businesses, who may not have access to all the same resources as larger companies.

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How Your Small Business Can Make Best Use of Social Media

January 25, 2016

Small businesses aren’t just the backbone of the U.S. economy, many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.

Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.

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Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter

January 21, 2016

Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter

A big-shot marketing pro and hefty budget aren’t required to successfully market your small business. In fact, businesses everywhere use email marketing as a powerful tool to build customer relationships and attract and retain new clients. No matter your business, email marketing can work for you.

If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button.

Here are some newsletter tips for first-timers. Create a well-designed e-newsletter with these helpful guidelines:

1. Define your goals

Before you even think about your design, you’ll need to decide on a purpose for your newsletter. Are you trying to drive traffic to your website, talk about new products, educate and inform your readers, or all of the above? Your goals will be the force behind the design and distribution of your content.

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Marketing that Matters: Small Business Revolution Lessons Learned from the Road

Marketing the Matters_Deluxe Blog Image_1200x628

After packing so much into one year, I still find it hard to believe 2015 is over. From launching the Small Business Revolution documentary series to celebrating Deluxe’s 100th year in business; from building a massive social following from scratch to conducting two national media campaigns with Shark Tank’s Robert Herjavec, we truly accomplished a great deal in 365 days. I am exceptionally proud of our team.

Of course, those four milestones do not even do justice to all that was achieved and learned in 2015. This time last year, when the Small Business Revolution first kicked off online, we were thrilled with each new follower, with each news story about our love of small business. Personally, I was humbled and gratified that the public was resonating with our “big idea” – creating a movement to celebrate the importance of small businesses in this country.

We knew that celebrating our 100th anniversary at Deluxe was an opportunity to do something bigger than just celebrate ourselves. We wanted to do something purposeful…and meaningful to honor the kinds of businesses we love working with every day – the small businesses that make up the rich fabric of our communities. Turning the spotlight away from ourselves and onto the small businesses we support through mini-documentaries and photo essays gave us the chance to share authentic content that truly celebrates the entrepreneurial spirit.

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Time is Money: 3 Ways to Network Meaningfully

January 19, 2016


Networking is one of the most popular topics in business today, and it’s no surprise. If done right, it can be an incredibly valuable tool. On the other hand, if done wrong, it can be a big waste of time. Knowing how to network is just as important as the art of networking itself.

The Unwritten Rules of Networking

To get (and give) the most out of networking, keep these three basic principles in mind:

  1. Approach networking as you would approach a friendship – do not ask for something you would not be willing to do yourself.
  2. Respect others’ time as much as you’d like them to respect yours.
  3. Focus on networking opportunities that will truly add value to your personal and professional life, not just give you the option to check “networking” off your list for the week or month.

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Now is the time to bring the Small Business Revolution to your town!

I love the charm of a small town. I love the facades on the buildings downtown, the coffee shops and pharmacies; the local bars and ice cream shops. I usually try to find a boutique clothing store or an art dealer to unearth one-of-a-kind, locally crafted items.

Businesses on Main Street are usually clustered close together, and often, small business owners are compelled to open a new business where they feel activity will thrive. There is a real pulse, a pressure (in a good way) to vibrant small business communities. As our country continues to enjoy a resurgence in the number of small businesses operating today (more than 27 million), the quintessential “downtown” of years past has started to be revitalized.

It is that love of small business that led Deluxe to create the Small Business Revolution in 2015, a year in which we shared the stories of 100 unique and remarkable entrepreneurs and companies from across America. In 2016, the Revolution continues to build as we focus our attention toward Main Street in a small town or community somewhere in this great country.

The Small Business Revolution – Main Street will reward one lucky community with the chance to continue to build its resurgence or revitalize a once promising economic sector. The Small Business Revolution is seeking nominations from small towns and business communities for the chance to receive up to $500,000 in marketing services and redevelopment funding from Deluxe Corporation.

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How to Give Your Website Rock Star Status [Webinar]

January 11, 2016

How to Give Your Website Rock Star Status

3 Points to Make Your Website a Rock Star Before You Start the Tour

In today’s digital business environment, the importance of your website is growing all the time. The best websites create a memorable experience for all of their visiting customers. They make it easy to see what services or products you offer, for example, and they allow customers to compare prices and find unique deals. They’re also top performers in search and show up prominently on directories and social media.

If your website does all these things, it’s a rock star. But if it doesn’t, here are three ways you can boost your website to drive the results your company needs from Deluxe’s webinar “How to Give Your Website Rock Star Status.” Register today to join us live on Thursday, January 14th at 10am PST / 12pm CST.

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