Direct-mail postcard marketing can be a powerful way to promote your Valentine’s Day sales. Not all postcard marketing campaigns are created equal, however, and it’s important to follow best practices to minimize risk and maximize return on investment. To that end, the following lists ten postcard marketing tips for Valentine’s Day.
1. Valentine’s Day promotions aren’t limited to specific industries
You don’t have to sell romantic gifts, chocolates, or flowers to take advantage of Valentine’s Day as a marketing opportunity. All you have to do is develop a postcard campaign that “shows some love” for your customers. Just about any business can come up with a special coupon or other sale!
2. Develop a time-limited offer
Create a compelling offer your customers will be interested in, and then set a hard deadline to motivate quick sales. Make sure your offer and deadline are clearly communicated in your copy, and even repeated in your call to action.