The entrepreneurial spirit has played an important role for centuries in America, and continues to inspire our country to start businesses at all stages in life. While few of us actually take the plunge, 65% of adults believe entrepreneurship is a good career choice. And nowhere is that “dream of independence” more alive than in our classrooms.
Every passing year holds the promise of greater gains in life and business. If you want to grow your business you have to plan for growth, and that starts with crafting a comprehensive marketing plan. Though several companies offer paid marketing plan development software, many small businesses don’t need – or have time for – overcomplicated applications, especially when marketing funds are limited. In fact, you can create a formidable marketing strategy using the following five free tools for making your marketing plan.
Cyber crooks are equal-opportunity criminals. They’re just as willing to try hacking the systems of a small business as they are a retail giant. In fact, they could be even more eager to go after a small business, because they’re well aware that most small companies don’t have the defenses and resources bigger players do. If it takes a big company months to detect a cyber attack, how much longer might it take for a small organization to discover it’s been the victim of an attack? And do you have that much time – and money – to spare?
As a business owner, one of the keys to getting found on the web is understanding the nuances of how your customers search online. It seems everyone is vying for the precious few top spots on Google – so how does one truly outpace others to rank higher?
A couple hundred years ago, entrepreneurs looking to make a name for themselves might have heard the advice “go west.” Today, the advice is “go mobile” – and we couldn’t agree more. However, we’re advocating a kind of “mobile marketing” that is different from what you might be thinking of. We’re talking about putting your company logo on a vehicle.