Aromi is a boutique fragrance and cosmetic company that specializes in products that are handmade with the finest raw materials. The founder, Hannah Follis, a chemist by trade, is passionate about creating handmade fragrances, cosmetics, and beauty products.
Recently, I had the chance to offer an SEO 101 seminar to local small businesses from the St. Paul Area Chamber of Commerce. We covered many of the basics, but also dug into some of the nitty-gritty details related to Search Engine Optimization. In a perfect world, I’d love to be able to answer all of your SEO questions individually — but for now, I will offer a summary of the advice I shared with these business owners.
Every year, Earth Day organizers make it a point to educate the public about issues relating to renewable energy, climate change and in general, ways for all of us to be a little ‘greener’. One local company, Baltix Sustainable Furniture, has made it their daily mantra to educate customers, companies and even their own sales representatives about the benefits of buying green.
The “Cool Factor” for this ad? A 10. And psychologically smart too. Kudos to TechnoMarine’s ad allowing readers to “Imagine, Feel and Find” the Blue Sun watch.
Every three years, the Federal Reserve System conducts a payments study to estimate trends in noncash payments in the United States. The most recent study was completed in late December and uncovered some very interesting data about fraud and check usage.
Over the last week, many companies have been investigating whether or not the Heartbleed bug has impacted their business and customer data. Similarly, our security team at Deluxe conducted a technology assessment, including testing systems used by our financial institutions and small business customers. Fortunately, we found that our websites and other customer facing systems are NOT vulnerable to the bug.
There’s a reason you built a website (or had someone build it for you) – you wanted potential customers to know what you do and to reach out to you for possible jobs. But being seen online isn’t always enough to convince customers to take that next big step…picking up the phone.
When Chris Kohtz opened his cheese shop on the first business day of the year, he knew connecting with the local community would be vital to the success of his startup. Three months later, he’s still reaching out to businesses and locals to find creative ways to partner and grow awareness for The Wedge and Wheel. Chris said, “Our new and return customers continue to be really enthusiastic, so we’re just feeling really positive about things.” He added, “Looking at the numbers for March, we were up again. I haven’t done the exact percentage, but it was a healthy increase over February, so our trajectory continues to be very strong.”