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4 Website Design Insights That Make or Break Your Business

March 6, 2015

Understanding how your customers choose between you and another business differs when consumers use the Internet to research, compare, and contrast their choices. While customers are attempting to buy the product or service they want, they are also increasingly determined to see through deception and scams that are ever so present online today.

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What Makes a Great Logo Design?

March 5, 2015

Jackson Abdalla Law Group Logo DesignThe Nike Swoosh, the Coca-Cola cursive and Apple’s apple: great brands have great logos. These logos convey the brand’s message to millions of people every day, just by being visible.

If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Fortunately, a good graphic designer can create one for you. While the price tags for those famous logos we mentioned earlier vary widely, you can get a brand-building logo for a budget price. Creating a logo is about more than eye-catching pictures. There are many things to consider when choosing the right logo for your company, so today we’re going to take a deeper look at the logistics of logos.

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4th Graders Share Entrepreneurial Dreams via Junior Achievement

Fourth Graders Share Dreams via Junior Achievement Share DreamsThe entrepreneurial spirit has played an important role for centuries in America, and continues to inspire our country to start businesses at all stages in life. While few of us actually take the plunge, 65% of adults believe entrepreneurship is a good career choice. And nowhere is that “dream of independence” more alive than in our classrooms.

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5 Free Tools to Create Your Small Business Marketing Plan

Marketing Plan for Small BusinessEvery passing year holds the promise of greater gains in life and business. If you want to grow your business you have to plan for growth, and that starts with crafting a comprehensive marketing plan. Though several companies offer paid marketing plan development software, many small businesses don’t need – or have time for – overcomplicated applications, especially when marketing funds are limited. In fact, you can create a formidable marketing strategy using the following five free tools for making your marketing plan.

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Listing Your Business on Google is Vital, But Don’t Forget About Bing

February 26, 2015

Bing Places for BusinessEvery community has its “hot spots” – the places where everyone goes to see and be seen. Similarly, online communities have hot spots, too. Is your business being seen in the right ones?

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Fighting a Cyber Attack Before One Happens to Your Small Business

Protect Your Business from Cyber AttacksCyber crooks are equal-opportunity criminals. They’re just as willing to try hacking the systems of a small business as they are a retail giant. In fact, they could be even more eager to go after a small business, because they’re well aware that most small companies don’t have the defenses and resources bigger players do. If it takes a big company months to detect a cyber attack, how much longer might it take for a small organization to discover it’s been the victim of an attack? And do you have that much time – and money – to spare?

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The Inside Scoop on How People Search Online for Local Businesses

Inside Scoop on How People Search OnlineAs a business owner, one of the keys to getting found on the web is understanding the nuances of how your customers search online. It seems everyone is vying for the precious few top spots on Google – so how does one truly outpace others to rank higher?

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The Pros and Cons of Offering Coupons: A Retailer’s Dilemma

Retailer Using Coupons Image“To coupon or not to coupon”… that is a question many retailers like you face in today’s competitive marketplace.  Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for small business owners.

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4 Reasons to Put Your Logo on Your Company Vehicle

February 17, 2015

Logo Design on Company VehicleA couple hundred years ago, entrepreneurs looking to make a name for themselves might have heard the advice “go west.” Today, the advice is “go mobile” – and we couldn’t agree more. However, we’re advocating a kind of “mobile marketing” that is different from what you might be thinking of. We’re talking about putting your company logo on a vehicle.

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7 Ways to Love a Small Business Using Your Smartphone

Porridge Papers Owner Christopher JamesSure, there are designated times of the year where we shine a national light on small businesses, such as Small Business Week and Small Business Saturday — but to truly show our support, it’s vital we care about local businesses year-round.  After all, they keep our communities strong, offering unique products and experiences that are often void at big box stores and chains.

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