Every passing year holds the promise of greater gains in life and business. If you want to grow your business you have to plan for growth, and that starts with crafting a comprehensive marketing plan. Though several companies offer paid marketing plan development software, many small businesses don’t need – or have time for – overcomplicated applications, especially when marketing funds are limited. In fact, you can create a formidable marketing strategy using the following five free tools for making your marketing plan.
Cyber crooks are equal-opportunity criminals. They’re just as willing to try hacking the systems of a small business as they are a retail giant. In fact, they could be even more eager to go after a small business, because they’re well aware that most small companies don’t have the defenses and resources bigger players do. If it takes a big company months to detect a cyber attack, how much longer might it take for a small organization to discover it’s been the victim of an attack? And do you have that much time – and money – to spare?
As a business owner, one of the keys to getting found on the web is understanding the nuances of how your customers search online. It seems everyone is vying for the precious few top spots on Google – so how does one truly outpace others to rank higher?
A couple hundred years ago, entrepreneurs looking to make a name for themselves might have heard the advice “go west.” Today, the advice is “go mobile” – and we couldn’t agree more. However, we’re advocating a kind of “mobile marketing” that is different from what you might be thinking of. We’re talking about putting your company logo on a vehicle.
Long gone are the days when a business could buy a listing in one or two print directories and call it done. Today, online directory sites abound and they’re not just static listings, they’re interactive communities where businesses can connect and listen to customers, and where customers can talk to each other about a business. As a business owner, you have an opportunity to claim and optimize each of these types of listings – thus, increasing your chances of getting found online.