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Building an Authentic Brand: One Startup Brewery’s Mission

August 28, 2015

Four Leaf Brewing TeamWhen it comes to craft beer or really just beer in general, Hunter S. Thompson put it simply: “Good people drink good beer.” That’s exactly what Amy Shindorf and Brad Bellinger, owners of Four Leaf Brewing in Clare, Michigan, set out to do with their craft brewery business: Make really good beer for everyday people to enjoy.

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How to Save Your Next Design Project [Hint: Use a Mood Board]

August 26, 2015

mood-boardLet’s say the new creative for your website, email or print marketing comes back from your designer and it’s not what you were hoping to see. Maybe it’s too heavy, maybe too light. Too blue or too red? It’s certainly too something. Or possibly, too something else. You spend your night making edits, collecting links to sites you like and trying to salvage the project without completely sinking your budget.

Next time don’t rescue your design project after the design is done. Next time, save it before it even starts. Next time, use a mood board.

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4 Ways to Reboot Your Outdated Website

August 21, 2015

Four-ways-reboot-outdated-websiteIf calling your website ‘dated’ is an understatement, you’re not alone. Many small business owners have told us their sites are not working as hard as they should to bring in new business. If knocking down your current site is not an option, there are a few ways to make your website friendlier by simply rebooting. 

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Photographer Fulfills Lifelong Dream, Launches Two Businesses

August 20, 2015

Carl Stoveland

After 40 years, Carl Stoveland has become the person he was always meant to be. Bitten by the photography bug at a young age, Stoveland  has since rekindled his passion, diving headfirst into the entrepreneurial world with two businesses, Artistic Balance Photography and Gallery Meraki.

We recently had a chance to catch up with Carl to find out how he’s balancing both businesses.

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Why Mozzeria Believes in the Language of Food

Mozzeria Owners Melody and Russell SteinThe sounds of a professional kitchen have a rhythm and language all their own. From chopping of ingredients to the sizzle of a cast iron pan to the swirl of a spoon in a pot, you can visualize the state of a meal by the pace of the sounds a chef makes.

When exceptional food is brought to your table, often words take a backseat to our most primal sounds, the simple “mmmm,” “ahhh” and “ohh” associated with the satisfaction a perfect blend of favors elicits on your palate.

At Mozzeria in San Francisco’s Mission District, the language of food takes on a meaning beyond the exquisite flavors associated with their signature Peking Duck pizza or the Hosui Pear Pizza.  Owners Russell and Melody Stein are both Deaf, as is their entire staff. But in an industry defined by taste, flavor and nuance, their circumstances are secondary to the superiority of their food.

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The 7 Do’s and Don’ts of Logo Design

August 14, 2015

seven-dos-donts-logo-desginThe logos of Nike, Apple, Coca-Cola and McDonald’s are some of the most recognizable in the world. Each has a distinct look and feel, and each represents a different industry, but they all help define the do’s and don’ts of great logo design.

Let’s take a look at those do’s and don’ts so you can get started on finding an iconic logo of your own.

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Why You Should Offer a Guarantee on Your Marketing Materials

Satisfaction Guarantee Marketing MaterialsIf your direct-mail postcards, brochures, flyers, and other marketing materials feature excellent offers delivered to a targeted audience yet aren’t achieving the response rates you’re seeking, it might be because you don’t offer a guarantee on your marketing materials – or that your guarantee isn’t good enough. The following details why you should offer a guarantee on your print marketing tools and how to write a compelling guarantee.

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Increase Response Rates with These Brochure Marketing Strategies

August 7, 2015

Brochure MailerBrochures are one of the most widely distributed marketing materials on the planet, and for good reason. Few other mediums lend the space to present a powerful message in such a succinctly portable manner. Of course, brochure marketing isn’t about what you want to say, is it? Rather, brochure marketing is about what you want your audience to do.

The following tips and strategies will show you how to motivate response with brochure marketing:

1. Focus your message.

Knowing who your target audience is and how to reach it isn’t enough. You have to understand that motivates them. Identify a problem and focus on a specific desire or need your audience has, and position your brochure to solve that problem for your audience. Recognize that there are five types of brochures (leave behinds, point of sale, direct mail, response and sales support) and that each is primed to take advantage of certain marketing nuances. The most effective brochures focus exclusively on selling one product or service. If you have multiple products, create separate brochures for each or compile them in a catalog.

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12 Ways to Effectively Build Your Email List

12 Tips to Grow Your Email ListHow many times have you turned to email to communicate with a colleague, friend or even client? You could have called them to start a conversation, but instead you sent the email – and you’re not alone.

In today’s business climate, email is now the preferred mode of communication. Over 70% of customers prefer it as well because email allows them to read your message when it’s convenient for them. Unlike a Facebook post that disappears on your fan’s timeline, you never have to worry about catching them at a bad time with email.

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Fixing Your Facebook Links – 3 Common Places Where They Break

Three Places to Check Your Facebook LinksYou understand the importance of adding social media to marketing your business, and you also know how essential Facebook is to your overall social media efforts. As a result, you’ve most likely created your page and filled it with amazing photos. You post regularly, encourage interactivity and you’re working to grow your Facebook friend count daily.

In short, you’re doing everything right. But did you remember to check your Facebook links to make sure they work?

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