Free Business Webinars

Deluxe Corp Is Not Affected by Heartbleed Bug

Over the last week, many companies have been investigating whether or not the Heartbleed bug has impacted their business and customer data.  Similarly, our security team at Deluxe conducted a technology assessment, including testing systems used by our financial institutions and small business customers.  Fortunately, we found that our web sites and other customer facing systems are NOT vulnerable to the bug.

Read More

How to Generate Positive Online Reviews and Boost Your Local SEO

4 star reviews imageIf your small business operates primarily within a geographically defined area, you know how important it is to rank higher than your competitors for local searches. The importance of local search, and therefore local search engine optimization, continues to increase as mobile technology permeates society. Considering that 46 percent of consumers now research companies exclusively on mobile devices, coupled with the fact that search engines such as Google are the primary research tools, it doesn’t take a marketing expert to find a distinct correlation between your local search engine ranking and business success.

Read More

Not Getting Calls from Your Website? 7 Tips to Get The Phone to Ring

April 14, 2014

Contact Us ImageThere’s a reason you built a website (or had someone build it for you) – you wanted potential customers to know what you do and to reach out to you for possible jobs.  But being seen online isn’t always enough to convince customers to take that next big step…picking up the phone.

Read More

Local Events Help Cheesemonger Continue to Fuel His Startup Business

April 11, 2014

Chris Kohtz, Owner of The  Wedge and Wheel PhotoWhen Chris Kohtz opened his cheese shop on the first business day of the year, he knew connecting with the local community would be vital to the success of his startup.  Three months later, he’s still reaching out to businesses and locals to find creative ways to partner and grow awareness for The Wedge and Wheel.  Chris said, “Our new and return customers continue to be really enthusiastic, so we’re just feeling really positive about things.” He added, “Looking at the numbers for March, we were up again.  I haven’t done the exact percentage, but it was a healthy increase over February, so our trajectory continues to be very strong.”

Read More

eChecks: Smoothing the Transition from Paper Checks to Electronic Payments

April 10, 2014

Business Owner Paying Bills Online ImageAccording to a recent survey by MineralTree, three out of four businesses with less than $10 million in revenue still make the majority of their payments with paper checks. Yet many of those same companies say they would be interested in an online payment system that provides an alternative to writing checks.

Read More

5 Cheap Easter Marketing Campaigns for Small Businesses

Easter Egg ImageIf you want to market your products and services in a big way this Easter but you’re on a small business budget, you need to develop an Easter marketing campaign that maximizes reach and response with minimal investment. Fortunately, several types of marketing campaigns fit the bill perfectly; including the following five cheap Easter marketing campaigns for small businesses.

Read More

10 Website Design Tips for Your Small Business

April 8, 2014

Top 10 imageResearch shows that the first place the vast majority of consumers turn for information on local businesses is the Internet. That means your customers and prospects are looking for you online, from their laptops as well as tablets and mobile devices. In other words, your business needs to be online.

Whether you have a website that needs to be improved, or don’t yet have a website, be sure to apply these 10 tips to help you get the website your business needs and de­serves.

Read More

A Guide to Advanced Facebook Insights: Analytics and Actions

AnalyticsThis is the third of a four article series on Facebook Insights. The first article, “An Introductory Guide to Facebook Insights for Small Business“ covered the ins and outs of what Facebook Insights is, what questions can be answered by each report, and the beginning stages of how to manipulate the data. The second article on Facebook Insights, “Using Facebook Insights: Even Sherlock Holmes Would Be Impressed” discussed how to convert the data and graphs on the People and Posts Tabs into actionable steps to improve your Facebook Business Page. In this article we’ll cover more advanced analytic extrapolation of how to turn the data from the Likes, Reach, and Visits Tabs (arguably the most important Tabs) into valuable actions for your small business.

Read More

April Fool’s Day: A New Prank Revolution for Business!

April Fools Day ImageApril Fool’s Day, that one day of the year that is the prankster’s paradise. From the office, to friends to family, no one is safe from a potential hoax. Over the last few years, businesses and brands have started to embrace this day as a way to show some personality, have some fun and create additional exposure using social media. From the completely ridiculous to the ‘is this something real’, April Fool’s has become a new opportunity for businesses to engage their social audience.

Read More

Why eChecks Are the New Way to Pay Your Business Bills

April 3, 2014

Check ImageYou may have heard about the latest innovation in the world of electronic payments – Deluxe eChecks® powered by VerifValid™ – but do you really understand how they work and how they can benefit your business?

To answer these questions and provide a more in-depth look at eChecks and the electronic-payment space as a whole, Deluxe recently hosted a webinar featuring Chris Clausen, the company’s Director of Payments & Transactional Solutions.

Read More