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Let’s Celebrate Small Business Week

by Heather Rist
Heather Rist

Sola Violins Image

Small Business Week may only come around once a year, but there is also a noticeable movement in America to celebrate small businesses year-round. This week, May 4-8, Deluxe joins small business fans to celebrate our love of small business and the critical contributions of our nation’s 28 million small business owners and entrepreneurs. Honoring small business allows us to renew our commitment to shopping local and supporting the great entrepreneurial spirit.

This Small Business Week, let’s celebrate what small business means to our country. 

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5 Website Design Insights for Contractors

5 Web Design Insights for ContractorsIn this digital age, it just doesn’t make sense to not be present on the internet. On the flip side, having a website or Facebook Page isn’t necessarily a guarantee that you’re driving more business. Within the construction industry, there are definitely some nuances and ways to communicate online with potential clients. Our web team spent hundreds of hours digging into online customer behavior, particularly as they were searching for local services such as remodeling, plumbing, HVAC, and other specialty contractors.

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Find Out How Your Digital Footprint Affects Offline Local Sales

Digital Footprint ImageDo you research online before purchasing in-store? Do you search more on your phone vs. your desktop? If you answered “yes” to these two questions, you’re like most of us. If your business can’t be found online when people are searching, you’re losing customers. While digital presence is more important than ever, most people want to shop in person, locally. The numbers prove it — local offline sales are 15 times more than online sales. Online continues to be an important research tool for consumers. Managing your digital presence is key to getting found online and driving offline traffic.

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The Top 20 Online Places to List Your Local Retail Business

Business Directory Listings and Search Engines

Back in the day, people grabbed a phone book to find a local business. Today, they grab their smartphone and head to popular search engines and online directories like Google, Yelp and Whitepages. No matter what type of shop you own, in order to get found online it’s essential that your business information isn’t limited to only your website and social networks – it should appear on trusted directory listings too.

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Done Building Your Website? 3 Steps to Help People Find It

by Brant Schmitz
Brant Schmitz

Get Found Online According to a recent survey by Google, 55% of small businesses still don’t have a website. The remaining 45% who have made the move online are no doubt looking for an edge to get their website found before their competitors. If you’ve already completed that first big step and have your website up and ready, your next step should be paving a path for your potential customers to find you online.

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Still Need to Get Your Business on Facebook? Here’s How

April 21, 2015

Facebook Business PageDespite Facebook’s announcement last year that a record 30 million active small business pages worldwide have been created, there are still many business owners who’ve yet to set up a company page. Does your business have a unique page yet?

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10 Fraud-Busting Features on Deluxe’s High Security Checks

High Security Checks from DeluxeYou were trained to counter theft in its traditional forms. You keep your wallet in a breast pocket, not your back pocket, secure the strap on your purse, carry only small amounts of cash, and never let anyone stand too close to you while entering your ATM pin number. You’ve also guarded your most expensive possessions by never leaving your car unlocked and always alerting neighbors when you’ll be away from home.

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Is Your Company Too Small to Warrant a Custom Logo Design?

April 17, 2015

Zenza LogoIf you’re considering having a professional logo designed for your business, but thought that you may be too small to need one, you may be doing your company a disservice. A logo is one of the most important branding elements you can have when it when marketing your business and is the key to getting your business noticed.

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5 Unique Ways to Boost Your Marketing Creativity

Marketing a Pastry Shop ImageWhat makes a great marketing campaign? Relying on the tried-and-true strategies help, but things like developing a compelling offer and sharing it with your target audience are fundamentals – every marketer worth his or her salt knows them. If you really want to set yourself apart with direct-mail campaigns that earn outstanding response rates and digital marketing campaigns that go viral, you need to be creative.

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27 Million Drivers Trust MapQuest; Is Your Business Listed?

MapQuest Business Listing ImageResearching your company’s web presence starts with reviewing your Google, Bing and Yahoo! profiles – that’s sound business practice. It’s also only half the job. Many small businesses error by halting their web presence efforts after they have reviewed the information on each of the search engines. While it’s true search engines draw the most views, they are not the exclusive providers of information on the web. Far from it, in fact. There are plenty of other information sources a business must consider, and this article will focus on one of those sources – MapQuest.

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