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10 Internet Statistics to Inform Small Business Marketing Decisions

Deluxe Blogmaster
Deluxe Blogmaster on January 18, 2014 - 6:01 pm in Search Marketing, Small Business

1.  85% of U.S. adults use the Internet.  Pew Internet Research, 2013.

2. 73% of U.S. adults use a social networking site, with 42% use multiple sites.  Pew Internet Research, 2013.

3. 97% of consumers search online for products and services—yet 58% of small businesses do not have a website. Google, 2012.

4. Every second, there are 400,000+ searches run on Google, Bing and Yahoo. comScore, Nov 2013.

5. 63% of mobile device owners access the Internet. Pew Internet Research, 2013.

6. 49% of U.S. mobile users get directions, recommendations or other location based information.  Pew Internet Research, 2013.

7. By 2015, Mobile search volume expected to exceed desktop. BIA Kelsey, 2012.

8. 43% of Americans own either a Tablet or e-book Reader. Pew Internet Research, 2013.

9. 73% of mobile searches trigger follow-up actions, including purchases, calls, visits and sharing . Google-Nielsen Study, 2012.

10. 96% of smartphone users have researched a product or service on their device. Our Mobile Planet: United States, Google/Ipsos OTX MediaCT, US, May 2012.


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