Every three years, the Federal Reserve System conducts a payments study to estimate trends in noncash payments in the United States. The most recent study was completed in late December and uncovered some very interesting data about fraud and check usage.
Over the last week, many companies have been investigating whether or not the Heartbleed bug has impacted their business and customer data. Similarly, our security team at Deluxe conducted a technology assessment, including testing systems used by our financial institutions and small business customers. Fortunately, we found that our websites and other customer facing systems are NOT vulnerable to the bug.
There’s a reason you built a website (or had someone build it for you) – you wanted potential customers to know what you do and to reach out to you for possible jobs. But being seen online isn’t always enough to convince customers to take that next big step…picking up the phone.
When Chris Kohtz opened his cheese shop on the first business day of the year, he knew connecting with the local community would be vital to the success of his startup. Three months later, he’s still reaching out to businesses and locals to find creative ways to partner and grow awareness for The Wedge and Wheel. Chris said, “Our new and return customers continue to be really enthusiastic, so we’re just feeling really positive about things.” He added, “Looking at the numbers for March, we were up again. I haven’t done the exact percentage, but it was a healthy increase over February, so our trajectory continues to be very strong.”
According to a recent survey by MineralTree, three out of four businesses with less than $10 million in revenue still make the majority of their payments with paper checks. Yet many of those same companies say they would be interested in an online payment system that provides an alternative to writing checks.
If you want to market your products and services in a big way this Easter but you’re on a small business budget, you need to develop an Easter marketing campaign that maximizes reach and response with minimal investment. Fortunately, several types of marketing campaigns fit the bill perfectly; including the following five cheap Easter marketing campaigns for small businesses.
Research shows that the first place the vast majority of consumers turn for information on local businesses is the Internet. That means your customers and prospects are looking for you online, from their laptops as well as tablets and mobile devices. In other words, your business needs to be online.
Whether you have a website that needs to be improved, or don’t yet have a website, be sure to apply these 10 tips to help you get the website your business needs and deserves.