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5 Ways to Keep People Coming Back to Your Website

Catherine Mandler
Catherine Mandler on February 4, 2014 - 7:00 am in Web Design

Website Content ImageNow that you have a website, how do you get people to come back and visit again and again? For your small business to succeed on the web, you need to take a hard look at your online marketing strategy. Who are you trying to attract? What problems are they trying to solve? How do your customers prefer to interact with you?

Posting fresh, relevant information on your website is one of the best ways to rank higher and keep visitors interested in what you have to say. Here are 5 website tips to consider:

1. Speak Directly to People Who Are Looking for Your Products and Services
Many times we get stuck in our own industry jargon. Remember to speak the language of your prospects and customers. Does a typical person looking for help with their PC crashing understand what backing-up data in an external hard drive vs. the cloud means? Put your message in words they can understand. Something like, “Experience piece of mind knowing your information is being safely and securely backed-up with one of our off-site backup solutions”.

2. Answer the Most Common Questions Your Prospects Are Asking
A beautifully designed website that includes your brand colors and logo is a good start, but if you don’t provide relevant information, people are going to quickly leave and find your competitor’s site. Take the time to listen to your prospects and customers and give them a reason to want to pay attention to you.

3. Share Interesting Content with Your Prospects
Rather than talking about yourself and promoting how many customers you have and rewards you’ve won, share helpful information with your visitors in a variety of formats and fun and interesting ways.  This may include video, before and after pictures and even customer testimonials. The more visitors engage with your content, the longer they stay on your page – and the better chance they have to get familiar with your product or service.

4. Start a Blog
A great way to stay in touch with what is current in your customer’s minds is to start a blog. It creates a two-way dialogue and gives website visitors a reason to come back. The more interesting your blog articles, the more likely people are to leave comments and share your article with others who may be interested. 

5. Create an eNewsletter
Keep the conversation going by creating an eNewsletter. It’s a great way to build the relationship with your visitors. A newsletter can offer insight into your product or service, industry news, and helpful tips. Surveys will also keep customers engaged long after their initial purchase and lets you know what to include in your next article. Don’t “sell” them your products and services, but become a trusted resource for information they’re interested in learning more about. Link to important content from your newsletter to keep people coming back to your website.

A great example of a small business owner who has applied many of these ideas is Marcus Sheridan of River Pools & Spas, who transformed his business by simply answering his customer’s questions.

The bottom line?  Be interesting and keep your website content fun and engaging. If people are interested in what you have to say, they’ll be back to hear more. If you’re not seeing the engagement you’d like, change it up and try something different. Try a poll or survey. Post a video that gives people a free tip on how to answer one of the key questions you hear on a regular basis. The most important thing is to keep testing and measuring so you can track your progress and make adjustments as needed.

Please share a comment below on how you’ve improved your website over the last six months.

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