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4 Criteria to Consider When Choosing a Logo Design Company

Deluxe Blogmaster
Deluxe Blogmaster on August 6, 2014 - 7:30 am in Branding

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As a small business owner, we know you don’t think of your business as small – and you shouldn’t.  For that very reason, we highly recommend having your logo professionally designed. A great logo will help you create a professional appearance, establish credibility, keep you memorable and reflect what’s unique about your business.

Here are 4 key criteria to keep in mind when looking for a logo design shop:

1. Review Portfolio:  Find out if the logo design shop you’re considering has a diverse portfolio of logos. Their portfolio should give you a strong sense of their attention to detail, creativity and aesthetic preferences. It should also show you that the design shop has successfully worked with clients in a wide range of industries. If a logo shop isn’t willing to show you an extensive portfolio, you may want to move on to your next option.

2. In-House or Outsourced Designers:  Ask if the logo design shop works exclusively with in-house designers, or if it outsources its work to freelancers. A shop that employes its own designers maintains greater control over the creative process, allowing you to make suggestions and request revisions as the design progresses toward completion. As a result, you will typically receive a business logo that best meets your objectives and aesthetic preferences. Conversely, if the design shop outsources work to freelancers, you will likely have fewer opportunities to refine your logo design to make it fit your business branding strategies.

3. Client Testimonials:  Ask the shop owner for testimonials from past clients. A professional design shop should be more than willing to provide you with feedback from past customers, even going so far as allowing you to contact past clients for first-hand feedback. Testimonials also give you a sense of whether a logo design shop will work to meet your needs based on how past clients describe their service.  A logo design shop that will not provide testimonials might not be the right choice for obtaining such a critical branding tool.

4. Number of Revisions:  Inquire about revisions when discussing your ideas with a logo design company. Although you undoubtedly hope that the artist will get your logo right the first time, you might need to request changes along the way to make sure your logo perfectly fits your business image. Making sure your logo design shop is open to providing revisions can help prevent you from getting stuck with a logo that falls short of your expectations.

Choosing the right logo design shop to create your logo can be a time-consuming experience. However, using these strategies when selecting a design shop can help make sure that the logo you receive is the best fit for your company.

With over 50,000 happy clients, Deluxe offers an affordable logo design service. Logo Packages starting at just $245.

Logo Design Services at Deluxe



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  • August 26, 2014

    I’d like to add another key point here. When ordering a logo design, choose a firm that listens to your ideas, asks you questions about your preferences and what kind of business you operate. Don’t be shy in telling how you want your logo to look like.
    Nice share!

    • August 27, 2014

      Really great points Daniel. Thanks for adding the importance of listening when it comes to logo design!