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How Much Should a Professional Logo Design Cost?

Deluxe Blogmaster
Deluxe Blogmaster on July 10, 2014 - 12:10 pm in Branding

Deluxe Logo Design Sample ImageWhether you own a startup or established business, having a professional logo is beneficial on many levels.  It builds trust, increases awareness, creates an emotional attachment – and ultimately, can deliver new customers.  But how much should it cost?

Deluxe Logo Design ImageWhile the range of logo design prices covers a broad spectrum, if you’re not in the graphic design industry, it may be confusing to know what’s reasonable since the price varies by designer. No logo design guidebook exists and logo designers are free to charge whatever they wish. Some may choose to charge extremely high prices while others may choose to charge rock-bottom prices just to get business. To avoid confusion, try to stay within your price range and pay a price that makes you comfortable. In the end, the price should be fair and equal to the time spent on the task.

A Reasonable Logo Design Starts at $200
One should expect a simple logo design to cost approximately $200. A broad description of a simple design is a logo with a well-defined company name and mark. Intricate patterns and complex lettering may increase the price of the logo. The finished design should be clear, unique, and professional. The definition of simple will vary from person to person, which is why it is important to find a designer who works with their customers throughout the design process. An experienced designer will be able to produce good work if they have clear instructions. The designer should provide at least four concepts for this price and two rounds of changes if the customer should need them.

A More Complex Design Warrants a $400-$500 Price Tag
A logo design with intricate patterns and fonts typically  costs twice as much as a simple design. Expect to pay around $400 for a design of this type. The increase in price will also include extra services, including up to 10 original logo designs to choose from and unlimited changes until you are pleased with the results. A reputable company will provide concepts for business cards, envelopes, and letterheads as well. You should also expect to receive a minimum of three concepts for each type of stationery.

Deluxe Logo Design ImageAn experienced business logo design company will have more than one designer working on a project. Simple jobs require two to four designers and complex jobs require a larger team of designers. A team is necessary because each logo needs fresh ideas since each one is custom made to order. If one designer was working on a large number of logos daily, he or she would eventually run out of ideas. With multiple designers, a company can produce quality logos and concepts continuously – a great perk to keep in mind when choosing a logo company. In the end, a high priced company with one designer is no match for a reasonably priced company with multiple designers.

And finally, consider the reputation of the designer or logo design company.  Look for guarantees, samples of previous work and positive reviews.  Also, find someone who is willing to hear about your unique business – whether it’s an initial phone conversation or completing a helpful creative brief, you want to be sure you designer cares about what sets your business apart.

With over 50,000 happy clients, Deluxe offers affordable logo design service. Packages start at $195.

Logo Design Services from Deluxe Corp



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  • January 14, 2015

    I really like this article, it is very similar to my own blog post at: logo design prices and although mine was written with the london market in mind, a lot of the points made are the same.

    Jason Miller