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How Much Should a Professional Logo Design Cost?

Deluxe Blogmaster
Deluxe Blogmaster on July 10, 2014 - 12:10 pm in Branding

Deluxe Logo Design Sample ImageWhether you own a startup or established business, having a professional logo is beneficial on many levels.  It builds trust, increases awareness, creates an emotional attachment – and ultimately, can deliver new customers.  But how much should it cost?

Deluxe Logo Design ImageWhile the range of logo design prices covers a broad spectrum, if you’re not in the graphic design industry, it may be confusing to know what’s reasonable since the price varies by designer. No logo design guidebook exists and logo designers are free to charge whatever they wish. Some may choose to charge extremely high prices while others may choose to charge rock-bottom prices just to get business. To avoid confusion, try to stay within your price range and pay a price that makes you comfortable. In the end, the price should be fair and equal to the time spent on the task.

A Reasonable Logo Design Starts at $250
One should expect a simple logo design to cost approximately $250. A broad description of a simple design is a logo with a well-defined company name and mark. Intricate patterns and complex lettering may increase the price of the logo. The finished design should be clear, unique, and professional. The definition of simple will vary from person to person, which is why it is important to find a designer who works with their customers throughout the design process. An experienced designer will be able to produce good work if they have clear instructions. The designer should provide at least four concepts for this price and two rounds of changes if the customer should need them.

A More Complex Design Warrants a $400-$500 Price Tag
A logo design with intricate patterns and fonts typically  costs twice as much as a simple design. Expect to pay around $400 for a design of this type. The increase in price will also include extra services, including up to 10 original logo designs to choose from and unlimited changes until you are pleased with the results. A reputable company will provide concepts for business cards, envelopes, and letterheads as well. You should also expect to receive a minimum of three concepts for each type of stationery.

Deluxe Logo Design ImageAn experienced business logo design company will have more than one designer working on a project. Simple jobs require two to four designers and complex jobs require a larger team of designers. A team is necessary because each logo needs fresh ideas since each one is custom made to order. If one designer was working on a large number of logos daily, he or she would eventually run out of ideas. With multiple designers, a company can produce quality logos and concepts continuously – a great perk to keep in mind when choosing a logo company. In the end, a high priced company with one designer is no match for a reasonably priced company with multiple designers.

And finally, consider the reputation of the designer or logo design company.  Look for guarantees, samples of previous work and positive reviews.  Also, find someone who is willing to hear about your unique business – whether it’s an initial phone conversation or completing a helpful creative brief, you want to be sure you designer cares about what sets your business apart.

With over 50,000 happy clients, Deluxe offers affordable logo design service. Logo Packages starting at only $245.

Logo Design Services from Deluxe Corp



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  • January 14, 2015

    I really like this article, it is very similar to my own blog post!

    Jason Miller
  • April 21, 2015

    These are seriously low-ball prices. $400- $500 does not get you 10 designs with unlimited changes. That’s ridiculous. $200 gets you one idea without any research. You have to understand that a real design, coming from someone who cares about your business, can take upwards to 30 hours of work.

    • April 22, 2015

      Michael – you certainly bring up valid points about pricing. Our company has long been a believer of understanding the goals and nuances of our customers before we begin any design, and offers an affordable option to business owners who may not have the budget for an agency to work on their logo. Here’s a quick look at some of the designs we’ve developed for $200-400. Please let us know if you see the value, and thanks again for sharing your thoughts!

      • May 29, 2015

        Great & inspiring logos Julie.
        In the $200-400 your just talking about the logo design, right?
        Or are you delivering in that range of prices the corporate identity manual with the logo in .svg, .png, .jpeg, .ai, .psd?

        Christian Morquecho
        • June 1, 2015

          Hi Christian – Great question about logo deliverables. Within the $200-$400 range, one would typically get just a logo design. For that price range, our company delivers 11 different file formats to our clients, including AI, PSD, CDR, EPS, TIFF, JPG, GIF, PNG, BMP, PDF, and PCX for both Mac and PC. Additionally, we also share the exact color codes used (CMYK and RGB) and fonts (Gold package only). Thanks for inquiring! – Julie

          • July 16, 2015

            It ‘s posts like these that hurt creatives nationwide and help perpetuate the lack of education to consumers.

            Michael said it best, a true branding project takes upwards of 30 hours at a minimum.

            $250 wouldn’t but you more than an 90 minutes with a professional design firm.

          • July 17, 2015

            Thanks for your input on this, Rob. This particular article is geared towards our blog audience, which tends to be sole proprietors – typically in the construction, auto repair and other local service areas, who have very small marketing budgets. Your point about a larger branding project is so true – in many of those cases, a larger investment in logo design is a wise investment.

          • August 21, 2015

            This is ridiculous. Those prices are crazy. 400 dollars or more? How about you try finding a hobbyist graphics artist and pay him 50 bucks OR LESS for a logo that looks BETTER than the ones on this page? That’s what I did and I’m 100% happy with the results and the guy provided changes & all.

          • August 22, 2015

            Thank you for this as someone who is on the board of a small non profit this information is very helpful. I understand what the other commenter is saying about major branding projects but those kinds of budgets are impossible for small business owners and small non profits like the one I manage.

            Laurie Roberts
          • August 24, 2015

            Thanks for sharing your point of view, Laurie! The price range for logo design services is very wide, which is why we focused on rates geared towards small business owners.

  • July 8, 2015

    Great information! I’m a freelance designer now and I’m looking to start a company。 This post was very helpful in terms of what a customer should expect from a good business。 Thanks

    j young