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Need More People to Find You Online? Claim Your Google Places Listing

Julie Gordon
Julie Gordon on January 12, 2014 - 7:00 am in Search Marketing, Small Business

Google Places for Business

The power of Google is a given, especially when it comes to helping people search for businesses locally.  With over 80% of potential buyers searching online for information about products and services, it’s vital to take steps to elbow your way on to the first page of search results.

One simple (and natural) way to move ahead is to claim your Google Places for Business listing.  In addition to setting up your Google+ profile, taking the time to fill in key information about your business on Google Places gives you a better shot at showing up in the maps listing below.

Google Maps Page

If you’re not sure how to get started, find 20 minutes out of your day and take these three steps:

1. Set Up an Account with Google

In order to access Google’s free tools, you need to have an account. Once you’ve completed this step, make your way to the Google Places icon within your account profile.

2. Add or Complete Your Business Listing

Google may have populated your business listing with data they’ve found from reputable sources.  That said, it’s important to add or modify your listing with more specific information coming from you.    Include your business name, description of what you do, contact information, your business categories, hours of operation and photos.

3. Verify Your Listing

Google offers two ways for you to prove you’re the owner of this listing – by phone or by mail.  If you select phone, Google will call you with an automated message sharing your unique PIN# to verify your listing.  If they require verification by mail, please note it may take a week or two.

So what will Google do now that you updated your business listing? According to their support page, they state the following:

“We use listing information to help us understand more about a business, so relevant listings appear in search results across Google, such as in Google Maps, Search, and Earth. We’ll continue to provide information about your business in these different searches.”  - Google

In other words, claim your listing and you’ll increase your chances to connect with more people searching online!

If you would like a more detailed step-by-step guide to walk you through this process, please download our free guide, How to Get Your Business Listed on Google Places for Business.

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