Nearly 25 years ago, Cono Fusco started LogoMojo, an online logo design firm located in Montreal. This week, I sat down with Cono to discuss what it was like to launch his logo company in 1992, and talk about how it’s grown since joining the Deluxe family.
Creating a great logo takes time, a solid process and perhaps a few revisions to get a logo you really love. Since your logo is oftentimes the most visible way your customers connect to your brand, you want to make sure your final design is memorable.
Not sure where to start with your logo design? Sure, it’s a big project, but breaking the design process down into smaller steps can help you from beginning to end. It’s definitely worth the time and effort to land on a logo design your customers will remember.
When it comes to craft beer or really just beer in general, Hunter S. Thompson put it simply: “Good people drink good beer.” That’s exactly what Amy Shindorf and Brad Bellinger, owners of Four Leaf Brewing in Clare, Michigan, set out to do with their craft brewery business: Make really good beer for everyday people to enjoy.
After 40 years, Carl Stoveland has become the person he was always meant to be. Bitten by the photography bug at a young age, Stoveland has since rekindled his passion, diving headfirst into the entrepreneurial world with two businesses, Artistic Balance Photography and Gallery Meraki.
We recently had a chance to catch up with Carl to find out how he’s balancing both businesses.
The logos of Nike, Apple, Coca-Cola and McDonald’s are some of the most recognizable in the world. Each has a distinct look and feel, and each represents a different industry, but they all help define the do’s and don’ts of great logo design.
Let’s take a look at those do’s and don’ts so you can get started on finding an iconic logo of your own.
If you’re at a point where you believe your company’s branding has been established, it’s now time to develop guidelines to maintain it. To be professional, every business or company – regardless of size – should have a style guide.
Style guides can be as big or small as needed within the context of your brand. A large corporation might have a huge, living, online style guide with designers and developers dedicated to updating it – while a smaller company might only need a single page pdf to remind them of their 3 colors and how to use their font.
So you’ve decided to create a unique brand for your business and – after carefully weighing the options – you’ve selected the right person or company to design your new logo. Before you jump headfirst into colors and fonts, it’s important to equip your logo designer with a clear vision of your business.
After designing over 50,000 logos for businesses, we’ve found the most crucial steps involve the interaction between the logo designer and the business owner. Here are 4 ways to engage and get better results.
If you’re considering having a professional logo designed for your business, but thought that you may be too small to need one, you may be doing your company a disservice. A logo is one of the most important branding elements you can have when it when marketing your business and is the key to getting your business noticed.
What’s in a logo? It’s a simple question without a simple answer. The success of a logo varies wildly, as does the price companies pay for its creation. Some well-known logos were created for meager amounts such as the Nike Swoosh, created for a mere $35 in 1971. Other companies however have spent far more to create their logos. Consider the following:
A well-designed logo is priceless for a company. It develops brand loyalty, creates brand awareness and helps you generate steady sales. On the other hand, a poor logo can push potential customers away from your brand, reduce your sales and hurt your business.